INSIGHTS
How to Choose the Right Competitive Set for Your STR Report
How hotel owners and operators can build a meaningful comp set based on real competition, pricing, demand generators, and business mix.
Why Lowering the Rate Is Not Always the Right Revenue Strategy
Why discounting alone may not solve weak pickup - and how to diagnose demand, distribution, positioning, and profitability first.
How to Read Hotel Booking Pace Before Changing Rates
Learn how booking pace, pickup, historical comparisons, and competitor pricing can help determine whether to hold, raise, or lower hotel rates.
How to Read Occupancy, ADR, and RevPAR Indexes Together
Learn how to read the STR report.