H O T E L D A T A
A N A L Y T I C S
WHY ANALYZING STR REPORT IS SO IMPORTANT?
The STR (also known as Star) Report is released once a week and every month. The data and information contained in the STR report are so critical that if you analyze it wisely, you can put your hotel on the right track to success.
_
vs. COMPSET
STR will measure Subject Hotel against its Compset
_
vs. METRO MARKET/CLASS
STR will measure the Subject Hotel's performance against Metro Market and its Chain Class
_
vs. SUBMARKET/CHAIN
STR will measure the Subject Hotel's performance against the Submarket and its Chain
SERVICES WE PROVIDE
_
STR REPORT ANALYSIS
We break the STR Report so it is easy for a Hotelier to understand the Hotel's Performance against its Compset, City Market, and Submarket
_
REVENUE MANAGEMENT
We analyze available technology, identify industry trends, and apply customized strategies to maximize a Hotel's Revenue
_
TRAINING
We provide Hotel Operations Training from Guest Services to Service Recovery